The culture must satisfy tribal instincts. If a culture exists, it must have a reason for existing. The only valid reason for a particular culture is that it provides a value for its members perceived by them to be greater than that offered by any other culture. It must differentiate in some manner. If a member of a culture is not loyal to that culture, he should move to a culture in which he is comfortable or abandon all culture. Remaining in a culture (or being allowed to do so) while antagonistic to it is not acceptable in any culture. If many members rebel, the culture collapses, as can be seen in the American culture today. The only successful cultures in America today (if there are any) are the subcultures. Only there can the tribal instincts be served.
A History of Human Culture
It’s been fourteen months since I switched to Mac, after being a PC user for almost two decades. I’ve been keeping track of how long it’s been since I made the switch because I had planned to write this big glorious post on the one year mark. It’d be a post about how much I love my iMac. Not just iMac, but also how much I love my iPhone, iPad, Macbook Pro and the wonderful UI/Marketing Apple creates. It’d be a post that would generate tons positive comments from other Mac users, and a few anti-Apple ones from PC users. There would be a big flame war in the comment section and I eventually have to turn commenting off.
In other words, it’d be a post just like thousands of others out there, and one that has very little value.
I think it’s more interesting to make observations about the culture instead. Not just the Apple culture, but sub-cultures in general. Over the year I’ve heard, read and participated in many debates on “X vs. Y.” In most cases the debate got to the religious level, and at the end they were no longer about objective views. Is our association with a product, a tool, or a piece of clothing a symbol of individuality or a mere tribal mark? Is it ever about if tribe X is better than tribe Y? Maybe our caveman instinct tells us to grow bigger as a collective group so we can feel safer about ourselves?